Help Google, search engines and AI tools understand your business better.

Technical SEO is the optimization of a website’s structure, crawling, indexation, performance, metadata, structured data, internal links and architecture so search engines can understand it better.

It means preparing content, structure, entity and technical signals so AI tools and answer engines can better interpret what a company does, what services it offers and why it is relevant.

No. No serious agency can guarantee inclusion in ChatGPT, Gemini, Perplexity or AI Overviews. What we can do is improve clarity, structure, data, authority and content so the site is easier to understand.

It can help by improving clarity, structure, data and useful content. Google has AI features in Search and recommends that site owners keep content useful, crawlable and compatible with its systems.

Structured data is code, usually JSON-LD, that helps describe a page, service, product, FAQ, organization or article. Google maintains specific documentation on structured data types supported in Search.

It depends on the market. For competitive services, a main page usually needs content support: guides, comparisons, FAQs, cases, service pages and articles that answer real searches.

Yes. We work with keywords by intent, commercial relevance, perceived difficulty and assigned page. Exact volumes must be validated with tools like Google Keyword Planner or Search Console when available.

It can include diagnosis, strategy and implementation. Aures can adjust metadata, schema, content, structure, internal links, performance and technical elements depending on the contracted scope.

Technical changes appear in Search Console within days or weeks because Google crawls and indexes continuously. Ranking changes are usually noticeable between 4 and 12 weeks depending on the site’s current authority, sector competition and the number of affected pages. Technical SEO is not a sprint, it is a cumulative improvement that sustains over time.

Technical SEO works on the foundation: ensuring Google can crawl, index and understand the site without friction, including speed, schema, headings, URL structure, canonical tags and metadata. Content SEO works on relevance: what each page says, which search it answers and with what authority. Both are necessary because one without the other limits results.

Appearing on Google does not mean appearing correctly or for the right searches. If your website has low Core Web Vitals, missing schema, pages without clear intent or content that does not answer real questions, you are leaving positions available for competitors. A technical audit identifies those opportunities before someone else takes them.

It depends on the site size, analysis depth and whether it includes implementation or only diagnosis. At Aures the first step is a free diagnosis to understand the current state before proposing scope and price. We do not quote audits without first understanding the real problem.

GEO, Generative Engine Optimization, is the practice of structuring content so AI engines like Google AI Overviews, Perplexity or Bing Copilot can understand, cite and present it as a response. It requires clear content, well-implemented schema, consistent brand entity and pages that answer real questions with verifiable authority. There is no guarantee of appearance, but there are factors that increase the probability.

AEO, Answer Engine Optimization, is the optimization of content to answer questions directly, briefly and in a structured way. Search engines and AI assistants prioritize content that answers clearly, has correct semantic hierarchy and uses structured data to confirm context. It is the evolution of content SEO toward an answer-oriented format, not just position-oriented.