Custom websites for businesses that need to rank, convert and grow.

A custom website is designed and developed around a company’s goals, services, audience and sales process. It does not use a generic template: architecture, content, design, functionality and measurement are defined according to what the business needs to achieve.

The cost depends on scope, number of pages, design, functionality, integrations, content, SEO and support requirements. A landing page, a corporate website and a platform with automation require different levels of investment. At Aures, we diagnose the business before quoting.

The timeline depends on scope, content, revisions, integrations and technical complexity. A strategic landing page can take less time than a full corporate website or a platform with special functionality.

Yes, if it is built with semantic architecture, metadata, speed, clear content, indexable structure and structured data. At Aures, technical SEO is integrated from the foundation, not added as a final patch.

Yes. The technology is defined according to the project. WordPress can be ideal for manageable websites and frequent content; Next.js can be better for custom experiences, advanced performance or specific integrations.

A template forces the business to adapt to a predefined structure. A custom website is designed from strategy, ideal client, services, SEO, conversion and real operational needs.

Yes. Aures can integrate forms, WhatsApp, CRM, email, dashboards, analytics events and automations to reduce manual work and avoid losing leads.

Yes. Aures works with businesses in Colombia and Latin America. For international markets, SEO structure must be adapted by country, language, search intent and regional content.

Yes, if a landing page is enough for the objective. Before defining scope, we review whether the business needs a landing page, a corporate website, a custom flow or a more complete technical solution.

Yes. We can prepare the structure for campaigns, conversion events, forms, WhatsApp, landing pages, measurement and messaging aligned with social media or advertising.

It depends on the goal. A template works for getting started quickly with a limited budget, but has clear limits: the business adapts to the available design, SEO stays superficial, and scaling requires rebuilding. A custom web agency starts from the real commercial problem: the offer, the ideal client, how they search on Google, and what should happen when the visitor arrives. If the website needs to generate leads, rank in search, or connect with commercial operations, the difference in results justifies the investment.

If the current website does not appear in Google for relevant searches, does not generate consistent contacts, takes more than 3 seconds to load, does not look good on mobile, or does not reflect the current level of the business, you probably need more than adjustments. If the base structure is solid but the copy, design, or measurement are weak, a partial improvement may be enough. Aures’ free diagnosis defines which case applies before proposing any solution.

Yes, if it is built correctly. A website that clearly explains the offer, ranks in Google for real intent searches, has visible CTAs, and measurable forms or WhatsApp can become the primary lead generation channel. What does not work is a custom website without technical SEO, conversion copy, or measurement, which ends up being an expensive showcase with no verifiable results.

Because it starts from scratch, without assuming that another company’s design works for yours. The cost includes business diagnosis, SEO architecture, conversion copy, UI/UX design, clean development, measurement setup, and launch. Each part has a commercial purpose. A template eliminates those phases and delivers speed, but at the cost of differentiation, positioning, and growth capacity. The price difference is usually recovered when the website starts generating real opportunities.

That is normal and not a problem to get started. At Aures the first step is always a diagnosis: a conversation where we review what the business sells, who buys it, how clients arrive today, and what the website needs to solve. From there we define scope, pages, features, and technology. You do not need to have the design planned or the text written before reaching out.

Google uses Core Web Vitals as a ranking signal: LCP under 2.5 seconds, CLS below 0.1, and INP under 200ms are the recommended thresholds. In practice, a website that loads in under 2 seconds on mobile has an advantage over most competitors in Colombian and Latin American markets. At Aures, performance is not a final adjustment, it is part of the architecture from the start.

It depends on the agreement. Aures can deliver the website ready for the client team to manage, or can stay as a technical partner with active maintenance, updates, performance improvements, and technical support. The second option makes more sense when the website is an active commercial channel that cannot afford downtime or technical degradation.

The best agency for a business is the one that understands the commercial problem before proposing a solution. Aures Software operates from Zipaquirá, Colombia, with European development standards: Next.js, TypeScript, premium WordPress, technical SEO, and commercial automation. We work with companies in Colombia, LATAM, and Spain that need websites that rank, convert, and connect with the real business operation.